This is a rebrand design for Mountain Lightning, a Great Value soda and an “offbrand” of Mountain Dew. I tried to hone in on some aspects of the pre-existing Dew brand, such as their slight focus towards sportsy activities and “adventurous” themes, alongside a brand-new stickerbook style and rebranding. The snowboarding individual, for other Great Value sodas and miscellaneous products, would be dressed in other outfits like a mascot.
